Workshop on Cult Branding FEBRUARY 13 & 14, 2015 at IBA

Workshop on  Cult Branding  FEBRUARY 13 & 14 2015 9:00 am 5:00 pm
Venue: CEE@IBA Karachi

OVERVIEW Brands hold more influence over our lives than many of as would care to admit.This is the reason why every company around the world wants to build magnetic brands.They get repeatedly chosen over competition. They bring higher prices. Over 300%  ROI. Most importantly these brands exhibit a high degree of customer loyalty-year after year. They become so popular, they don't need to advertise!
The workshop will delve deep into the world of Cult branding and come-up with answers to the relationship between cult brands and customer loyalty. It'll highlight steps that'll help you create Cult brands and activate your superpowers.

Workshop Fees PKR 40,000/participant Inclusive of Course Material, IBA Workshop Certificate, Lunch, Refreshments & Business Networking Discounts Available!
details: Tel. 021-38104701 (Est. 1804, 1807, 1809)

7-Golden rules of Cult branding
1. Consumers want to be part of a group that's different.
2. Cult brand inventors show daring and determination.
3. Cult brands sell lifestyle.
4. Listen to the choir and create brand evangelists.
5. Cult brands always create customer communities.
6. Cult brands are inclusive.
7. Cult brands promote personal freedom and draw power of their enemies.

Who'll benefit?
Brand Managers, Marketers and Entrepreneurs engaged in building strong, magnetic

brands. Faculty: 
Mr. Akhtar Mahmud, Visiting Faculty, IBA, Karachi & CEO, Brand Image

Guest Speaker 
Mr. Hartmut Wellerdt Ex-Managing Director & CEO - Unilever Professional Foods Germany and Ex-Head of Food Business NESTLE Germany & Austria